Purple is a guest WiFi and venue-analytics platform aimed at organizations that want more than a basic splash page. Its current product set spans guest WiFi, staff WiFi and multi-tenant WiFi, with the guest product focused on branded access, first-party data capture, analytics and marketing/CRM workflows.
Purple pricing structure
Purple currently lists a free Connect tier for branded guest WiFi and basic network analytics. Capture and Engage add deeper first-party data, CRM integration, behavioral insight and marketing automation through sales-led plans. That structure makes Purple unusual in this category because a single venue can test the core guest-WiFi layer without starting on a paid marketing plan.
Where Purple stands out
- Branded captive portals over supported existing hardware.
- Visitor and network analytics.
- First-party data capture and CRM connections on higher tiers.
- Marketing automation and personalized engagement on the Engage tier.
- Enterprise hardware coverage including platforms such as Meraki, Aruba, Ruckus and UniFi.
Who should shortlist Purple
Retail chains, hospitality groups, healthcare environments, transport venues and other multi-site organizations should consider Purple when WiFi is part of a broader customer-data and venue-analytics program. The product is also relevant when IT wants a consistent overlay across an established hardware estate.
Who may prefer something simpler
A single cafe, salon or gym whose entire objective is email capture and review automation may find a venue-first tool such as Beambox easier to evaluate. An MSP whose primary business is reselling guest WiFi across many clients may prefer a more reseller-specific account model such as MyWiFi.
Hardware fit matters
Purple’s value depends on the exact access-point/controller environment. Verify your current hardware against the live compatibility information before treating the marketing feature list as the deciding factor.
Bottom line
Purple is strongest when guest WiFi is infrastructure for customer data, analytics and engagement across multiple venues. The free Connect tier also gives buyers a practical way to validate the portal layer before moving into heavier data and automation use cases.
Also compare best captive portal software and best WiFi marketing software.
Connect vs Capture vs Engage
Connect is the entry point for branded guest access and network visibility. Capture is the point where first-party guest data and CRM integration become central. Engage is aimed at deeper behavior-driven communications and automation. Buyers should map their requirement to that progression rather than assuming they need the highest tier from day one.
Questions to ask on a Purple demo
- Is every access-point/controller model in our estate supported today?
- Which guest login methods are included at our intended tier?
- Which CRM or marketing connectors are native versus custom?
- How are consent records exported and retained?
- Which analytics depend on association/probe data versus authenticated guest activity?
- What is the per-location or enterprise pricing model after the free Connect tier?
Implementation trade-offs
Enterprise flexibility can add implementation work. A multi-site organization should define a standard portal template, consent model, identity fields and CRM destination before rolling out across every venue. Otherwise each location can become a separate configuration project and the analytics become difficult to compare.
Alternatives to compare
Compare Beambox for simpler venue marketing, Spotipo for transparent per-location captive-portal pricing, IronWiFi for IT/network identity requirements, and MyWiFi for reseller operations. Purple is most differentiated when the requirement combines enterprise guest access, analytics and customer-data activation.
Primary sources checked: Purple platform · Purple guest WiFi pricing · Purple captive portal. Pricing and features can change; confirm time-sensitive details before buying.
Purple WiFi pricing: Connect, Capture or Engage?
Purple’s published guest WiFi pricing separates the free entry-level portal from its more advanced data and engagement products. The important question is whether you need network visibility, a CRM-ready visitor database, or behavior-driven guest communication.
| Plan | Best buyer fit | Pricing path |
|---|---|---|
| Connect | Single venues validating a branded guest login and basic network analytics | Free plan advertised |
| Capture | Multi-location teams capturing first-party guest data and syncing it to a CRM | Request a tailored quote |
| Engage | Organizations needing richer segmentation, personalized journeys and integrations | Request a tailored quote |
Ask for a quote based on the same number of venues, access points, contacts and integrations you would use to evaluate a competing product. The free Connect plan should not be treated as evidence that Capture or Engage are free.
Current product source: Purple guest WiFi pricing and feature matrix. Confirm current plan eligibility, hardware compatibility and pricing before purchasing.