MyWiFi and Beambox overlap in captive portals, customer data and WiFi marketing, but they are optimized for different operating models. That makes this comparison more useful when framed around who will run the platform rather than which vendor has the longer feature list.
| Decision | MyWiFi | Beambox |
|---|---|---|
| Best fit | MSPs, agencies, resellers, multi-client operations | Single venues and small local chains |
| Current entry pricing | Starter $49/mo; full reseller controls from Connect $199/mo | Essential from $40/mo billed yearly |
| Trial | 14 days | 30 days |
| Marketing automation | Available; expands by tier | Growth and Pro emphasize email/SMS and behavioral marketing |
| Reviews | Can be part of broader automation/integration workflows | Review Automator is a named Pro feature |
| Analytics | Guest analytics, custom reports; Connect+ presence/footfall features | Guest profiles, visit insights, segments, presence/footfall and loyalty scoring |
| Facebook/Google social guest login | Current support docs say no | Currently marketed as a social WiFi option |
| White-label / reseller orientation | Core strength | Not the main operating model |
Choose MyWiFi when
- You manage WiFi for multiple unrelated clients.
- Your own brand should sit in front of the service.
- You expect API, reporting, sub-account or automation requirements to increase.
- Your business model depends on reseller margin and repeatable client deployment.
Choose Beambox when
- You operate the venue yourself.
- Your main outcomes are customer capture, repeat visits, reviews and SMS/email follow-up.
- You value a venue-marketing workflow more than reseller controls.
- Social guest login is important and your hardware is supported.
Which is cheaper?
That depends on the deployment. Beambox has the lower published venue-oriented entry point when billed yearly. MyWiFi’s $49 Starter tier is lower than its reseller tiers, but the current pricing page says full reseller controls begin at $199/month. A fair comparison therefore needs the number of locations, access points, guests and the features you actually require.
MyWiFi for the service provider; Beambox for the venue.
That rule will not fit every deployment, but it is a better starting point than declaring one platform universally superior.
Primary sources checked: MyWiFi pricing · MyWiFi login policy · Beambox pricing · Beambox social WiFi. Pricing and features can change; confirm time-sensitive details before buying.
Choose by operator, not by feature count
MyWiFi is structured around managing multiple client networks and reseller operations; Beambox is structured more directly around venue guest marketing. Both can overlap on captive portals and customer capture, but the administrative model is the clearer separator.
Normalize total cost
Compare the same location/AP count, guest database size, messaging volume and required admin roles. Include any higher-tier requirement for reseller controls, review automation or integrations. A feature comparison without the billing unit can produce the wrong answer.
Run a representative pilot
For an MSP, pilot with a real client-like deployment including client access and reporting. For a venue, pilot the guest login, follow-up and review workflow. Measure support burden and data quality, not only whether the portal looks good.